Supermetrics overhauled its pricing in 2025, and the change is the kind that sounds reasonable in a press release and gets complicated in practice. The old model was straightforward: pick a tier, get a fixed set of connectors, pay a flat rate. The new model is flexpoint-based — you pay per flexpoint, a unit that scales with which connectors you use and where you send the data. For some teams, this is actually better. For agencies running many client accounts across multiple destinations, the math can get uncomfortable fast.

How Flexpoints Work

Each connector consumes flexpoints based on its tier (Core, Business, or Enterprise). Core connectors (Google Ads, GA4, Meta Ads, etc.) cost fewer flexpoints than Business or Enterprise connectors. Your monthly bill depends on the connectors you activate and the destinations you send data to (Looker Studio, Sheets, BigQuery, etc.).

There are three plan tiers that determine the per-flexpoint rate:

  • Starter: ~$1.20/flexpoint — includes Core connectors and basic destinations
  • Business: ~$1.50/flexpoint — adds 381 Business connectors and additional destinations
  • Enterprise: ~$2.00/flexpoint — adds Enterprise connectors, Snowflake destination, and a dedicated account manager

What This Means in Practice

For small teams using just a handful of connectors, the new model can be cheaper than the old flat pricing. For agencies running 15–20 client accounts with many connectors, the math gets complex quickly — many agencies running full stacks report costs in the $1,500–$4,000/month range depending on usage.

The upside is flexibility: you're not locked into a plan that bundles connectors you don't use. The downside is unpredictability — usage-based pricing is harder to budget for than a fixed monthly rate.

Impact on Agencies

Agencies are the most affected segment. The old per-site or per-account model had more predictable costs for multi-client operations. The flexpoint model makes it harder to quote a fixed Supermetrics cost into client retainers without estimating connector usage per client.

For teams evaluating alternatives, Coupler.io and Catchr both offer flat-rate pricing that's easier to budget for smaller connector sets, while Funnel.io remains competitive for larger data warehouse pipelines.

MarketingReports.io may earn a commission if you sign up via our Supermetrics link. Pricing information reflects publicly available data as of 2025 and may change — check Supermetrics' pricing page for current rates.