Best Free Email Marketing Dashboard Templates
for Mailchimp, Klaviyo & More in 2026

You know the task: open Mailchimp, check that campaign, open Klaviyo, check another campaign. Twenty minutes later you've got six numbers and less clarity than you started with. These Looker Studio templates connect to Mailchimp, Klaviyo, HubSpot, or ActiveCampaign and show your open rates, click rates, revenue per email, and list growth in one place. Updated automatically. No tab-switching.

What Makes a Good Email Marketing Dashboard?

A good email dashboard tracks the metrics that reveal list health, not just campaign vanity: open rate, click rate, CTOR, unsubscribe rate, bounce rate, deliverability trends, list growth, and revenue per email. The templates worth using go one step further — they blend email data with ecommerce (Shopify, WooCommerce) so you can see which sends actually drove orders, not just opens.

Worth knowing: almost every free email template here is Mailchimp or Klaviyo. If you run ActiveCampaign, Brevo or Customer.io, the honest answer in 2026 is that there is no good free Looker Studio template — you are looking at a paid connector with a generic email schema, or building it yourself.

7 Templates · Sorted by Usefulness

CA

Mailchimp Campaign Overview

Catchr

Free*

Campaign-level email reporting — sends, opens, clicks, unique clicks, open and click rate, new subscribers and unsubscribes. Free template; the Catchr connector needs a subscription after the 14-day trial.

Looker StudioMailchimpCampaigns

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SM

Mailchimp Email Campaign Report

Supermetrics

Free*

Open and click rate by campaign, benchmarked against industry averages — useful when you want context rather than bare numbers. Free template; Supermetrics connector required after the trial.

Looker StudioBenchmarksMailchimp

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SM

Klaviyo Email Report

Supermetrics

Free*

Klaviyo campaign performance, list and audience growth, and engagement trends. Built for ecommerce senders. Free template; connector required after the trial.

Looker StudioKlaviyoEcommerce

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CA

Klaviyo Responsive Dashboard

Catchr

Free*

Emails received, opens, clicks, spam complaints and bounces alongside open and click rate. Deliverability gets more attention here than in most Klaviyo templates.

Looker StudioDeliverabilityKlaviyo

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WS

Klaviyo Looker Studio Dashboard

Windsor.ai

Free

Delivery, open and click rates with subscriber trends and revenue by campaign — one of the few free options that ties email back to revenue.

Looker StudioRevenueKlaviyo

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WG

Klaviyo Dashboard Template

Whatagraph

Free trial

Open, click and conversion rate with revenue attribution and deliverability. Runs inside Whatagraph rather than Looker Studio, so it needs a subscription after the trial.

WhatagraphAttributionClient reporting

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DB

Mailchimp Looker Studio Template

Data Bloo

€69

Audience growth and bounce tracking plus campaign delivery, open, click and unsubscribe rates. One-off purchase, no connector subscription.

Looker StudioAudience growthOne-off

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Does My ESP Have a Native Looker Studio Connector?

No — Mailchimp, Klaviyo, HubSpot, and ActiveCampaign do not have native Looker Studio connectors. All templates below require a third-party connector like Supermetrics, Porter, Catchr, or Coupler.io.

Klaviyo and Mailchimp connectors from Porter Metrics start at $15/month. For agencies managing multiple email accounts, Supermetrics' multi-account plans are more cost-effective.

Want Fully Automated Email Marketing Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool: