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By Platform · Email Marketing

Best Free Email Marketing Dashboard Templates
for Mailchimp, Klaviyo & More in 2026

You know the task: open Mailchimp, check that campaign, open Klaviyo, check another campaign. Twenty minutes later you've got six numbers and less clarity than you started with. These Looker Studio templates connect to Mailchimp, Klaviyo, HubSpot, or ActiveCampaign and show your open rates, click rates, revenue per email, and list growth in one place. Updated automatically. No tab-switching.

Looker StudioFree TemplatesMailchimpKlaviyo

What Makes a Good Email Marketing Dashboard?

A good email dashboard tracks the metrics that reveal list health, not just campaign vanity: open rate, click rate, CTOR, unsubscribe rate, bounce rate, deliverability trends, list growth, and revenue per email. The templates worth using go one step further — they blend email data with ecommerce (Shopify, WooCommerce) so you can see which sends actually drove orders, not just opens.

5 Templates · Sorted by Usefulness
Dashboard preview
SM
Mailchimp Email Marketing Report
Supermetrics
Free*

Tracks open rate, click rate, unsubscribes, list growth, and campaign performance over time from Mailchimp. Compare campaigns, segment by list, and identify trends in deliverability.

Looker StudioMailchimpOpen rateDeliverability
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Dashboard preview
LS
Mailchimp Email + Shopify Revenue Dashboard
Coupler.io
Free

Connects Mailchimp campaign data with Shopify to show which email sends drive orders and revenue. Track click-to-purchase rate, revenue per email, and list segment performance.

Looker StudioMailchimp + ShopifyRevenue attribution
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Dashboard preview
PM
Klaviyo Email & SMS Performance Report
Porter Metrics
Free

Klaviyo-specific dashboard tracking email and SMS open rate, CTR, revenue per recipient, list growth, and flow vs campaign performance. White-label ready for ecommerce agencies.

Looker StudioKlaviyoSMSEcommerce email
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Dashboard preview
CA
Email Marketing KPI Dashboard
Catchr
Free*

Universal email dashboard works with Mailchimp, Klaviyo, and HubSpot. Tracks opens, clicks, conversions, unsubscribe rate, and list health. 80+ connectors — Catchr is an official Looker Studio Partner.

Looker StudioMulti-ESPKPI overview
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Dashboard preview
LS
ActiveCampaign CRM + Email Report
Coupler.io
Free

Tracks ActiveCampaign email sends, automations, and CRM pipeline data in one Looker Studio dashboard. Ideal for B2B and SaaS teams using ActiveCampaign for both email marketing and sales CRM.

Looker StudioActiveCampaignCRM + Email
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Does My ESP Have a Native Looker Studio Connector?

No — Mailchimp, Klaviyo, HubSpot, and ActiveCampaign do not have native Looker Studio connectors. All templates below require a third-party connector like Supermetrics, Porter, Catchr, or Coupler.io.

Klaviyo and Mailchimp connectors from Porter Metrics start at $15/month. For agencies managing multiple email accounts, Supermetrics' multi-account plans are more cost-effective.

Want Fully Automated Email Marketing Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool:

Try Whatagraph → Try Databox →