Best Free Facebook Ads Dashboard Templates
for Automated Reporting in 2026

Meta Ads Manager is fine for tweaking a single campaign. For actually seeing performance across accounts, audiences, and creative variants? You're clicking through tabs and exporting CSVs. These Looker Studio templates pull your Meta data automatically — spend, ROAS, CTR, audience breakdowns, creative performance — without the copy-paste dance. Updated daily, filterable by account.

What Makes a Good Facebook Ads Dashboard Template?

A solid Facebook Ads template tracks the full funnel: reach, impressions, frequency, link clicks, CTR, CPC, CPM, conversions, cost per result, and ROAS. Direct account connection, automatic refresh, filterable by campaign, ad set, and creative — those are the baseline requirements. Templates marked Free* require a paid connector after a trial period (usually Supermetrics or Catchr). We note it clearly so there are no surprises.

8 Templates · Sorted by Usefulness

LS

Facebook Ads Performance Overview

Coupler.io

Free

Campaign-level overview covering spend, impressions, clicks, CTR, CPC, and conversions. Filters by campaign, ad set, and date. Auto-refreshes daily via Coupler.io connector. No credit card required for free trial.

Looker StudioCampaign overviewCreative

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SM

Facebook & Instagram Ads Report

Supermetrics

Free*

Covers Facebook and Instagram Ads together — plus WhatsApp and Messenger. Audience breakdown by age, gender, and location. Best for teams already paying for Supermetrics. 14-day free trial.

Looker StudioInstagramDemographics

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PM

Facebook Ads KPI Tracker & Funnel Templates

Porter Metrics · Used by 10,000+ teams

Free

80+ free white-label templates including a Facebook Ads KPI tracker, funnel analysis, creative performance, and budget pacing dashboard. All white-label ready — swap in your logo and brand colors.

Looker StudioFunnelCreativeWhite-label

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CA

Facebook Ads KPIs — 10+ Templates

Catchr (Official Looker Studio Partner)

Free*

10+ templates covering KPI overview, ad creative analysis, audience demographics, funnel tracking, and cross-channel reporting combining Facebook, Google, and Instagram. Official Looker Studio Partner.

Looker StudioAudiencesCross-channel

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WA

Facebook Ads Dashboard (Windsor.ai)

Windsor.ai

Free

Clean single-page dashboard with spend, clicks, CTR, CPC, CPM, and conversion tracking. Uses Windsor.ai connector — free 30-day trial with no credit card. Good for freelancers and small agencies.

Looker StudioSpend trackingCTR

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DB

Facebook Ads Pro Report (Multi-Page)

Data Bloo

€149

Premium multi-page template with campaign, audience demographic, and creative breakdowns. Praised for clean agency-ready design. Includes time-series trends and a side-by-side campaign comparison view.

Looker StudioAgency-readyDemographicsMulti-page

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DS

Meta Ads Performance Dashboard

Dataslayer

Free

Combines Facebook and Instagram Ads data. Tracks spend, ROAS, creative performance, and conversion paths. Requires Dataslayer connector (15-day free trial, no credit card). Native connector option also available.

Looker StudioROASCreative

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LS

Facebook Ads Lead Generation Dashboard

Coupler.io

Free

Focused on B2B and lead gen campaigns — tracks cost per lead, lead value, conversion rates, and funnel performance. Shows how campaigns convert impressions to form fills and qualified leads.

Looker StudioLead genB2BFunnel

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Free vs Paid: Which Template Should You Use?

If you only run Facebook and Instagram Ads, the native Meta connector in Looker Studio works fine — but it's limited to one account and basic dimensions. For multi-account agencies or cross-channel reporting (Facebook + Google + LinkedIn in one view), a paid connector like Supermetrics, Catchr, or Coupler.io is worth the cost.

Templates marked Free* require a third-party connector — free during trial, then paid. Expect $30–100/month depending on the tool and plan.

Want Fully Automated Facebook Ads Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool: