By Platform · HubSpot
Best Free HubSpot Dashboard Templates
for Marketing & CRM Reporting in 2026
HubSpot's reporting is good, but it's locked inside HubSpot. Your leads, deals, and revenue look clear inside the platform. But where did those leads actually come from? Google Ads? Facebook? An organic landing page? To answer that, you're jumping between HubSpot and Google Analytics and exporting CSVs. These Looker Studio templates blend HubSpot, Google Ads, and Facebook Ads together so you actually see the path from impression to closed deal.
Looker StudioFree TemplatesCRMB2B
What Makes a Good HubSpot Dashboard Template?
The best HubSpot templates pull marketing, sales, and CRM data together: MQLs, SQLs, pipeline value, close rate, cost per lead by source, email metrics, and revenue attribution by channel. The ones worth using go further — they blend HubSpot with paid media so you can trace which ad campaigns generate leads that eventually close, not just leads that enter the funnel and stall. That's the number most reporting setups can't answer cleanly.
7 Templates · Sorted by Usefulness
SM
HubSpot Marketing Performance
Supermetrics
Free*
Lifecycle stages, source attribution and email campaign performance in one view — the closest thing to a full marketing-side HubSpot report. Free template; connector required after the trial.
Looker StudioLifecycleAttribution
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SM
HubSpot Content Marketing
Supermetrics
Free*
Blog engagement, lead-generation tracking and content funnel performance. Pairs well with the marketing performance template rather than duplicating it.
Looker StudioContentFunnel
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Open deals, contract value, company sessions and CRM ownership — a sales-side view rather than a marketing one. Free template; connector needs a plan after the trial.
Looker StudioDealsCRM
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PM
HubSpot Report Template
Porter Metrics
Free
Conversion rates, traffic, deal stages and lead scores. Free download, white-label ready — and unlike most Porter templates this one is genuinely HubSpot-specific.
Looker StudioDeal stagesWhite-label
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WS
HubSpot Sales Pipeline Dashboard
Windsor.ai
Free
Sales pipeline with contact categorisation and industry and geography breakdowns. Useful when marketing needs to show pipeline contribution, not just leads.
Looker StudioPipelineSegmentation
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WS
HubSpot Marketing Hub Dashboard
Windsor.ai
Free
Real-time campaign KPIs pulled from HubSpot Marketing Hub. The lighter of Windsor's two HubSpot templates — start here if you only need campaign numbers.
Looker StudioCampaign KPIsReal-time
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WG
HubSpot Dashboard
Whatagraph
Free trial
Customer behaviour, email click-through, engagement and bounces, plus lifecycle stages. Runs inside Whatagraph; needs a subscription after the trial.
WhatagraphLifecycleClient reporting
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HubSpot Native Reporting vs Looker Studio
HubSpot's built-in reports are excellent for marketing attribution within HubSpot — but they can't easily blend in external ad platform data. If your team uses Google Ads, Facebook Ads, or LinkedIn alongside HubSpot, Looker Studio templates give you a unified view that HubSpot alone can't provide.
HubSpot does not have a native Looker Studio connector. All templates below require a third-party connector (Supermetrics, Porter, Catchr, or Coupler.io). Most charge $15–50/month after a 14-day free trial.
Want Fully Automated HubSpot Reporting?
Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool: