Product Updates & Analysis
Marketing Reporting
Tool Updates
Feature launches, pricing changes, and what they actually mean for agencies and marketing teams.
Databox shipped two significant updates: Genie, a built-in AI analyst for plain-English data questions, and an MCP server that lets you query Databox data directly from tools like Claude or ChatGPT. Here's what each one actually does and what it means for agency workflows.
Goal-setting and metric forecasting are now available outside of Enterprise. A closer look at how these features work and whether they're worth using in practice.
Supermetrics overhauled its pricing model — moving from flat tiers to a flexpoint-based system that scales with connector and destination usage. The math gets complicated fast for agencies with large client rosters.
Whatagraph's AI Summaries feature auto-generates text commentary inside reports, supports 18 languages, and includes a chatbot layer for report Q&A. Here's what it actually does and where it falls short.
A side-by-side breakdown of two of the most popular agency reporting tools — covering data connections, report automation, white-labeling, and pricing at scale.