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Whatagraph Launches AI-Powered Report Summaries

Whatagraph launched two AI features in January 2025: an AI chatbot trained on your connected marketing data, and AI Summaries that auto-generate plain-language performance narratives inside your reports. Both are part of the platform's broader Whatagraph IQ rollout.

AI Summaries

The Summaries feature reads your report data and outputs structured commentary — you choose the format: Summary, Wins, Issues, or Recommendations. Summaries are generated in 18 languages, based directly on your connected data sources (no hallucinations, since the AI only references what's in the report). You can edit the output before sharing.

For agencies managing 20+ client accounts, this removes one of the most time-consuming parts of weekly reporting: writing the narrative. It's not a replacement for analyst judgment, but it eliminates the blank-page problem on routine reports.

AI Chatbot

The chatbot lets you ask questions about your marketing data in plain language — "How much was spent last month?" or "Which campaigns are underperforming?" — and get instant answers based on your actual data sources and date ranges. You can also select from pre-written questions if you want a faster workflow.

Availability

Both features launched as part of Whatagraph IQ and are available on paid plans. IQ+ (included in higher-tier plans) adds the ability to create custom dimensions, blends, and metrics via natural language prompts.

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