Best Free Microsoft Ads Dashboard Templates
for Bing Advertising in 2026

Microsoft Advertising is often an afterthought in reporting stacks — but Bing's older, higher-income audience converts differently than Google. These Looker Studio templates connect your Microsoft Ads data automatically and let you compare performance against Google Ads in one view.

What Makes a Good Microsoft Ads Dashboard?

The key metrics for Microsoft Ads are the same as Google Ads — impressions, clicks, CTR, CPC, conversions, quality score, and ROAS. But the most valuable Microsoft Ads templates also compare performance against Google Ads side by side, so you can see where Bing audiences convert better or cheaper. Like LinkedIn, Microsoft Ads has no native Looker Studio connector — you need a third-party tool.

5 Templates · Sorted by Usefulness

SM

Microsoft Ads Performance Report

Supermetrics

Free*

Campaign-level overview for Microsoft/Bing Ads — impressions, clicks, CTR, CPC, conversions, and cost per conversion. Filterable by campaign, ad group, and device. Requires Supermetrics connector.

Looker StudioCampaign overviewConversions

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CA

Microsoft Ads Budget Tracker Template

Catchr (Official Looker Studio Partner)

Free*

One-page budget management dashboard for Microsoft Ads in Looker Studio. Track daily spend vs budget, pacing, and CPC trends. Catchr is an official Looker Studio Partner with 80+ connectors.

Looker StudioBudget trackingPacing

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PM

Microsoft Ads Dashboard + Cross-Channel

Porter Metrics

Free

Microsoft Ads performance dashboard that can be blended with Google Ads and Facebook Ads for a unified paid search view. White-label ready. Free forever plan supports up to 3 accounts.

Looker StudioCross-channelWhite-label

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LS

Bing Ads + Google Ads Cross-Channel Report

Coupler.io

Free

Combines Microsoft Advertising and Google Ads data into one unified paid search dashboard. Compare CPC, CTR, and conversion performance across both platforms side by side. Auto-refreshes via Coupler.io.

Looker StudioCross-channelPaid search

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DS

Microsoft Ads Performance Dashboard

Dataslayer

Free

Tracks Microsoft Ads impressions, clicks, quality score, conversions, and spend. Includes keyword performance breakdown and device analysis. Requires Dataslayer connector (15-day free trial).

Looker StudioKeywordsQuality score

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Microsoft Ads vs Google Ads: Why Both Matter

Microsoft's search network reaches audiences Google doesn't — older demographics, B2B professionals, and US government workers who use Edge and Windows Search. CPCs are typically 20–35% lower than Google, and conversion rates are often comparable.

If your Google Ads campaigns are profitable, Microsoft Ads is usually worth testing. These templates make it easy to add Bing reporting alongside your existing Google Ads dashboards.

Want Fully Automated Bing Ads / Microsoft Advertising Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool: