Best Free Google Ads Dashboard Templates
for Automated Reporting in 2026
Stop building Google Ads reports from scratch. These free and paid dashboard templates for Looker Studio, Google Sheets, and automated reporting tools let you connect your account once and get campaign performance, ROAS, keyword insights, and spend analysis — automatically updated, every time.
What Makes a Good Google Ads Dashboard Template?
The best templates track the metrics that actually drive decisions: impressions, clicks, CTR, CPC, conversions, cost per conversion, and ROAS. They should connect directly to your Google Ads account (not require manual CSV exports), update automatically, and be filterable by campaign, ad group, keyword, and device. Some templates below are fully free — others require a paid connector like Supermetrics, Catchr, or Coupler.io. We note cost clearly on each card.
Free vs Paid: Which Template Should You Use?
Most free templates use Google's native connector — which means they only work with Google Ads data and don't require a paid subscription. If your reporting needs are straightforward (one account, standard KPIs), these are usually enough.
Templates marked Free* require a third-party connector like Supermetrics or Catchr — free to trial, but paid to keep. These are worth it if you also need Facebook Ads, LinkedIn, or other non-Google data in the same report.
Want Fully Automated Google Ads Reporting?
Looker Studio templates still require manual setup and connector management. For agencies or teams that need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool: