Best Free LinkedIn Ads Dashboard Templates
for B2B Reporting in 2026

LinkedIn Ads reporting is painful — the native Campaign Manager buries the metrics that matter to B2B teams. These Looker Studio templates surface cost per lead, audience segment performance, and cross-channel ROI automatically, without manual exports.

What Makes a Good LinkedIn Ads Dashboard?

LinkedIn Ads templates should cover CPL (cost per lead), CTR, CPM, engagement rate, conversion rate by campaign type (Sponsored Content vs InMail vs Dynamic Ads), audience demographics (job title, industry, company size), and budget pacing. Unlike Google Ads, LinkedIn doesn't have a native Looker Studio connector — you'll need a third-party connector for all templates below. Most offer 14-day free trials.

6 Templates · Sorted by Usefulness

SM

LinkedIn Ads Performance Overview

Supermetrics

Free*

Campaign performance, impressions by demographics, conversion tracking, and ROI analysis. The most comprehensive LinkedIn Ads template for Looker Studio. Requires Supermetrics connector (14-day free trial).

Looker StudioDemographicsConversions

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PM

LinkedIn Ads KPI Tracker & Funnel

Porter Metrics

Free

Track conversions, spend, cost per conversion, clicks, CTR, CPM, and impressions. Segment by campaign, creative, company, industry, and job title. White-label ready. 3 accounts free forever.

Looker StudioB2BJob title targetingWhite-label

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LS

LinkedIn Ads Lead Gen Dashboard

Coupler.io

Free

Focused on B2B lead generation — tracks cost per lead, impressions to leads funnel, monthly spend patterns, and targeting strategy performance by job title and industry.

Looker StudioLead genB2B funnel

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CA

LinkedIn Ads KPIs Template

Catchr (Official Looker Studio Partner)

Free*

LinkedIn Ads KPI overview with audience demographic breakdown, engagement metrics, and a cross-channel comparison view combining LinkedIn and Google Ads. Official Looker Studio Partner.

Looker StudioDemographicsCross-channel

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SP

LinkedIn Ads Spend Tracking + Budget Pacing

Supermetrics + B2Linked

Free*

Built with B2Linked, a specialist LinkedIn Ads agency. Six-page dashboard: account health, budget projections, campaign metrics, video ads, landing page stats, and A/B testing. Pairs with a Google Sheets budget tracker.

Looker StudioBudget pacingA/B testingAgency

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DB

LinkedIn Ads Pro Report

Data Bloo

Paid

Multi-page premium template with campaign breakdown, audience demographics, and company engagement analysis. Clean agency-ready design with one-click setup. Best for teams presenting LinkedIn results to clients.

Looker StudioAgency-readyDemographics

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Do I Need a Paid Connector for LinkedIn Ads?

Yes — LinkedIn Ads does not have a native Looker Studio connector. All templates below require a third-party connector like Supermetrics, Porter Metrics, Catchr, or Coupler.io. Most charge $15–50/month per destination after a free trial.

The good news: Porter Metrics offers a free forever plan (up to 3 accounts with 30 days of history). For agencies managing multiple LinkedIn accounts, paid plans are worth the cost to avoid manual CSV exports.

Want Fully Automated LinkedIn Ads Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool: