What Is Databox?
Databox is a cloud-based BI platform used by 20,000+ companies to track performance metrics in one place. Since May 2025, the platform has expanded significantly beyond dashboards into full self-serve BI — adding Datasets, a no-code SQL builder, multidimensional metrics, and drill-downs. They call it "DIY BI."
Unlike agency-focused tools, Databox is built for in-house marketing and business teams that need daily visibility into KPIs without relying on IT or data engineers. All plans include unlimited users — a major differentiator at this price point.
Key Features
- 130+ native integrations — Google Ads, GA4, HubSpot, Facebook Ads, Shopify, LinkedIn, and more
- Unlimited users on every plan — no per-seat fees
- Goals & Forecasting — set targets, track progress, model future performance
- AI Performance Summaries — auto-generated insights on Growth and Premium plans
- 300+ dashboard templates — ready to customize out of the box
- Advanced Analytics (May 2025) — Datasets, no-code SQL builder, multidimensional metrics
- Looped dashboards — cycle through multiple boards on a shared screen or TV
Pricing
Databox removed its free plan in July 2025, simplifying to three paid tiers. Pricing is based on the number of data source connections, not per user.
| Plan | Starting Price | Best For |
|---|---|---|
| Professional | ~$159/mo | Small teams, basic dashboards |
| Growth | ~$199/mo | AI summaries, forecasting, goals |
| Premium | Custom | Enterprise, priority support |
All plans include a 14-day trial. Prices vary by number of data source connections.
Databox vs Alternatives
| Feature | Databox | Whatagraph | Looker Studio |
|---|---|---|---|
| Unlimited users | ✓ | ✗ | ✓ |
| White-labeling | ✗ | ✓ | ✗ |
| Goals & forecasting | ✓ | ✗ | ✗ |
| Free plan | ✗ (removed Jul 2025) | Trial only | ✓ Fully free |
| Best for | In-house teams | Agencies | Google stack |