What Is Supermetrics?
Supermetrics is not a dashboard tool — it's a data connector. Its job is to pull marketing data from platforms like Google Ads, Facebook Ads, LinkedIn, TikTok, and HubSpot and move it into wherever your team works: Google Sheets, Looker Studio, Excel, Power BI, or a data warehouse like BigQuery or Snowflake.
If you already have a reporting setup and just need reliable data flowing into it automatically, Supermetrics is often the go-to solution. It's especially popular for teams building Looker Studio dashboards who need non-Google connectors.
Key Features
- 150+ data source connectors — all major ad platforms, CRMs, and analytics tools
- Multiple destinations — Looker Studio, Google Sheets, Excel, Power BI, BigQuery, Snowflake
- Automated data refresh — weekly (Starter), daily (Growth), hourly (Pro)
- Data transformation — blend, calculate, and prepare data before it lands
- No data volume fees — pricing is based on sources and users, not rows moved
- Named one of G2's Top 50 Best EMEA Software Companies (2024)
Pricing — What You Need to Know
Supermetrics pricing is per destination — you pay separately for each place you want to send data (e.g., Looker Studio and Google Sheets require two subscriptions). Costs scale with number of data sources, users, and accounts per source.
| Plan | Starting Price (US) | Data Sources | Refresh |
|---|---|---|---|
| Starter | ~$37/mo | 3 | Weekly |
| Growth | ~$177/mo | 6 | Daily |
| Pro | ~$399/mo | 10 | Hourly |
| Enterprise | Custom | Unlimited | On-demand |
Watch out: extra users cost $29–$99/mo each, extra data sources cost $29–$69/mo each, and each additional destination costs ~$149/mo. Real costs often run 100–300% above the base plan price for agencies.
Who Should Use Supermetrics?
- Teams building Looker Studio or Sheets reports who need non-Google connectors
- Data engineers feeding marketing data into BigQuery or Snowflake
- Enterprise teams with complex multi-source reporting needs
If you need a full reporting platform with dashboards and client delivery, consider Whatagraph or Databox instead.