What Is Whatagraph?
Whatagraph is a SaaS reporting platform designed specifically for digital marketing agencies and in-house teams managing client accounts. Founded in 2015, it's become one of the most popular automated reporting tools for agencies delivering polished, branded reports at scale.
Unlike generic dashboard tools, Whatagraph is opinionated about the workflow: connect your data sources once, create a template, and let it run on autopilot — sending PDF or live reports to clients on a schedule you define.
Key Features
- 40+ native integrations — Google Ads, Facebook Ads, LinkedIn, HubSpot, Shopify, Mailchimp
- Automated report delivery — Schedule PDF or live link reports weekly or monthly
- White-labeling — Custom domain, logo, and colors for client-facing reports
- AI Summaries — Auto-generated plain-language insights (launched 2024)
- Cross-channel reports — Combine multiple sources in a single view
- Team collaboration — Role-based access and multi-client management
Whatagraph vs Alternatives
| Feature | Whatagraph | Databox | Looker Studio |
|---|---|---|---|
| White-labeling | ✓ | ✗ | ✗ |
| Automated PDF reports | ✓ | ✓ | ✗ |
| AI summaries | ✓ | ✗ | ✗ |
| Free plan | Trial only | ✓ (3 sources) | ✓ Fully free |
| Best for | Agencies | In-house teams | Google stack |
Recent Product Updates
- AI Summaries (2024) — Auto-generated insights that explain your data in plain English
- Goals tracking — Set targets per metric and show client progress
- Improved GA4 connector — Full event-based data model support
Integrations
40+
Free Trial
Yes
White-Label
Yes